About Us
Our Story
At Surprice, we believe in the value of everyday essentials that make life simpler, better, and more comfortable. Our journey began under the umbrella of Grafton Ecommerce Limited, a company committed to excellence and innovation in the digital commerce landscape. With a vision to bring affordability and convenience to daily shopping, we launched Surprice as a trusted source for household, baby, and personal care products that support you and your loved ones every day.
Our Mission
Our mission is to make everyday living simpler and better. We understand the importance of caring for yourself and your loved ones through quality essentials. That’s why we provide a thoughtfully chosen range of household, baby, and personal care products that combine value, convenience, and reliability for daily life.
What Sets Us Apart
Curated Essentials
Our team is dedicated to selecting everyday essentials that bring real value to your home and lifestyle. From household must-haves to baby and personal care, we focus on products that combine quality, affordability, and convenience — making daily living easier and better.
Quality Assurance
We prioritise quality in every product we offer. From household supplies to baby and personal care, each item is carefully chosen to meet high standards of safety, reliability, and everyday performance. Your satisfaction and peace of mind are always our top priorities.
Seamless Shopping Experience
Shopping with Surprice is designed to be simple and convenient. With an easy-to-use website, secure payment options, and reliable delivery, we make sure your everyday essentials reach you quickly and hassle-free.